LEEDS, UK - Today I discovered a great new band called The New Mastersounds. Their stuff is of the MGs and Meters instrumental variety. Funky. Supa fuhnkee. I'd love to hear Amy Winehouse backed by these guys...
Anyway, the band is currently touring the east coast, and as I perused their site, I was struck by their use of maps, downloads, copyright permissions, and DIY club posters. They make it so E-Z for their fans, vendors (i.e. club owners), and mainstream media to support them. Especially for club owners who need to promote the band's upcoming gigs at their venues, it's like "insta-marketing." Lots of ideas to swipe on this site.
PS - When I went to include links to this post, I Googled "wikipedia" and I got a SEARCH BOX in the Google SERP! Watch what happens when you enter a string into the box. Gee. Somehow, I think this diversion of traffic goes beyond having "just another SERP" on which Adwords can appear. Don't you? I mean, it's not as if we are talking about a ton of traffic that Google is siphoning off. Are they making a statement with this tactic? Seriously, I'd like to know your thoughts.
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Isn't the main difference is that you actually get some relevant results? In my opinion, the Wikipedia search function is very poor. Since all the results are for the Wikipedia site, people can still click through if they want a detailed entry. However, they may be happy with the overview shown on Google's SERP. And of course, Google gets to display some more advertisments. Which means we get more functionality. Google may well become a monopoly, but only because it is what we use for everything.
Posted by: Tim | January 21, 2010 at 02:28 PM
P.S. The band are great, by the way. I'm still listening to their pop-out jukebox!
Posted by: Tim | January 21, 2010 at 02:34 PM